Case Studies

nielsenbuzzmetrics

nielsenbuzzmetrics

BUZZMETRICS is the global standard for measuring Consumer-Generated Media (CGM). With solid data-mining technology, superb research and unrivaled experience in media measurement and client services, BuzzMetrics helps today’s companies, brands and business professionals better understand the influence and impact of CGM on products, issues, reputation and image. BuzzMetrics products measure consumer-generated media (CGM) and online word of mouth to help companies understand and track consumer “buzz,” including opinions, preferences, issues and coming trends.

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